As of August 2024, hotel upselling has become a crucial strategy for maximizing revenue and enhancing guest experiences. Here are some key trends and stats:

1. Personalization: The focus on personalized upselling continues to grow. Approximately 74% of travelers are more likely to book with a brand that offers personalized recommendations, leading to higher upsell conversion rates and increased guest loyalty. Hotels are leveraging data analytics to tailor offerings, significantly boosting their upsell effectiveness.
2. Tech Integration: Technology is playing a pivotal role in transforming the guest experience and facilitating upselling. For example, 67% of guests now prefer using a mobile app for check-in and room selection, providing an opportunity for hotels to offer personalized upsell suggestions through these platforms.
3. Sustainability: With 82% of travelers considering sustainable practices important, hotels are increasingly offering eco-friendly upsell options, such as green room upgrades or sustainable amenity packages. This not only attracts eco-conscious guests but also enhances brand perception.
4. Ancillary Revenue: Beyond traditional room upgrades, hotels are expanding their upselling efforts to include ancillary services like curated local experiences and exclusive partnerships with nearby attractions. This approach can increase revenue per customer by 10-30%.
5. Dynamic Pricing and Yield Management: Upselling is also being integrated with dynamic pricing strategies, allowing hotels to adjust prices based on demand and capture guests with varying spending capacities, thereby maximizing revenue during peak periods.

These trends indicate that hotels are increasingly relying on personalized, technology-driven, and sustainable upselling strategies to drive revenue growth in 2024 and beyond(Upselling Solutions,Bismart Blog,Amadeus Hospitality).