Other Revenue to Room Expansion Mentoring measures an agent’s ability to convert non-room revenue opportunities (e.g., dining, spa, event, or amenity interactions) into room or suite sales — specifically through value recognition, cross-selling skill, and timing.

This category identifies agents who engage guests outside the traditional booking flow and successfully transition ancillary interest into incremental room revenue.
It emphasizes commercial awareness, proactive engagement, and situational selling confidence — turning peripheral revenue touchpoints into core accommodation conversions.

Core Objective

The objective of this mentoring area is to develop agents who can:

• Recognize non-room guest touchpoints as conversion opportunities.
• Confidently expand the conversation from amenities or experiences to accommodations.
• Link guest motivations (comfort, convenience, exclusivity) to suite or room upgrades.
• Increase overall revenue capture rate by integrating upselling across multiple property services.

Essentially, this mentoring track helps agents bridge the gap between service interaction and room revenue growth — elevating guest conversations into holistic, multi-product conversions.

Other Revenue to Room Expansion Mentoring directly contributes to total revenue per guest (TRevPAR) uplift by leveraging non-room interactions as viable conversion channels.
This mentoring category helps properties:

• Unlock untapped revenue potential from service-based touchpoints,
• Build cross-departmental sales fluency, and
• Foster a culture of 360° guest revenue thinking across the property.

In short, it transforms service engagement into structured, measurable room revenue growth, developing agents into multi-channel conversion specialists.